Christina Antonopoulos is a Seed-to-Series Brand Builder and Executive Creative Director specializing in developing high-performance brand creative for early- to growth-stage startups and established companies.
She began her career at agencies Siegel+Gale, Otto, and Addison, shaping brand and experience design across retail, financial services, and the nonprofit sector. During these years, she built a strong foundation in identity systems, clarity-driven strategy, and complex, integrated brand programs.
Christina’s career took a pivotal turn when she joined jet.com as employee #11 and served as VP, Creative Director. There, she developed Jet’s identity & visual system and led the creative for all touchpoints—from full-funnel marketing creative & GTM assets, advertising, talent brand, and private label, to the design & buildout of its 40k sq. ft. headquarters in Hoboken, NJ.
After Jet’s $3B acquisition by Walmart, she transitioned to leading creative for its newly-formed tech incubator, Store Nº8, where she created experiential brands for its events, stealth initiatives, and emerging portfolio companies, while continuing her creative advisory role at Jet.
Since then, Christina has focused on helping founders and early-stage teams build iconic & transformative brands, engaging visual systems, and streamlined creative operations from the ground up. She overhauled Gopuff's visual identity, then reunited with former Jet leadership at Wonder, to define their brand and support their transition out of stealth.
More recently, she built the brand, visual systems, and creative operations for the newly-formed Retail Media Practice at Petco, and created foundational brand MVP's and full-stack creative tools for startups such as ASAY, Melodyarc, Zollege, and Yurts.
Christina earned her BA in Communication at the University of Pennsylvania Annenberg School for Communication and her MFA in Communication Design from Pratt Institute.
